Regional Provider of Plumbing Services Across London
Plumb London was created to deliver the kind of service you should expect from any professional plumbing and heating company in London and across the UK.
They pride ourselves on offering a Rolls Royce Service to their customers at all times from the initial call to diagnosing the fault and providing a professional, low cost solution.
Plumb London will simply never do work that does not need doing and offer a first class plumbing & heating service.
Brief & Idea
The initial brief was to create a brand new website for the Plumb London brand and implement a digital marketing strategy. The new development would ensure the website is user friendly, optimised and coverts potential leads.
The website was based on a bespoke content management system (ThuleCMS) which included bespoke features such as; advanced content management, telephone management and review management.
The focus of the project and campaign was based around multi-location (London based) lead generation utilising both organic and paid (PPC) sources.
Result
The result… a very successful website and digital marketing strategy that has seen significant improvements (year on year) in organic leads, Google Ads leads and social media leads.
The digital marketing campaign and website has evolved over the last 5 years, delivering sustainable growth for both the business and campaign.
Since the campaign launch the website has gone from strength to strength in terms of overall digital presence, organic traffic, overall traffic and overall conversions.
Success
Notable increase in traffic over 5 years
