Google’s Helpful Content Update, released on August 25, 2022, is focused on promoting high-quality, helpful content in search engine results pages. The update aims to reward websites that provide valuable information to users, while penalising those that engage in spammy or low-quality practices. The update has impacted various industries, with some websites experiencing significant changes in their rankings.
Google has advised website owners to focus on providing helpful and informative content that meets the needs of their users. This includes providing in-depth information about a topic, answering common questions, and providing relevant examples and resources. Websites that engage in keyword stuffing, duplicate content, or other spammy practices are likely to be penalised by the update.
The Helpful Content Update is part of Google’s ongoing efforts to improve the quality of search engine results and provide a better user experience. By rewarding websites that provide helpful content, Google is encouraging website owners to focus on providing value to their users, rather than simply trying to manipulate search engine rankings.
Conclusion
Website owners should focus on providing high-quality, informative content that meets the needs of their users. This includes conducting thorough research, providing detailed and accurate information, and using a variety of media, such as images and videos, to enhance the user experience. By doing so, they can improve their search engine rankings and drive more traffic to their website.
Want to know information about Google updates? Have you lost traffic following a Google update? Need specialist advice regarding digital marketing or SEO? Or are you looking for web development services? Contact our team at Thule Media. We work with clients from various industries including trade services, home improvement, professional services, healthcare, manufacturing, ecommerce and engineering.
