Google released the July 2021 Link Spam Update on July 28, 2021, which aims to further improve the search engine’s ability to identify and penalise websites that engage in link spamming. Link spamming refers to the practice of artificially increasing the number of links pointing to a website in an attempt to manipulate search engine rankings.
The update targets various link spamming tactics, including guest posting and link exchanges, which are often used to manipulate search engine rankings. Google is now placing more emphasis on the quality and relevance of links, as well as the context in which they appear, to determine their value.
Website owners should focus on building high-quality and relevant links that provide value to their users, rather than engaging in spammy or manipulative practices. This includes creating informative and useful content that attracts natural links from other websites.
Conclusion
Overall, the July 2021 Link Spam Update serves as a reminder that search engine optimisation should focus on providing value to users, with high-quality content and relevant links. Website owners should avoid engaging in spammy or manipulative practices, which are likely to be penalised by Google, and instead focus on building a strong online presence through quality content and natural link building.
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