When the marketing manager at Marsden Rawsthorn approached us the law firm had three web-sites in various stages of development; a very simple brochure site that had been live but dormant for several years and was not accessible in all browsers, a new website that had been in development for several months and a separate SEO/lead generation site that was well out of date. The brief was straight forward that being to bring all three together into a website that punched above its weight in terms of delivering high quality enquiries via search engines.
Year on year growth in online traffic and enquiries via natural means.
The solution was to use the Thule CMS and put in place an ambitious digital marketing strategy combining high quality content, regular news, social media, SEO and PPC, together with training for the in-house team to manage the website and large parts of the digital marketing.
Over a 9 year period the site has delivered a 25% year on year growth in terms of traffic and quality enquiries competing with other local high profile solicitors not just in Preston but across the whole of the North West.