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Helpful Content Update — August 25, 2022

Google's Helpful Content Update, released on August 25, 2022, is focused on promoting high-quality, helpful content in search engine results pages. The update aims to reward websites that provide valuable information to users, while penalising those that engage in spammy or low-quality practices. The update has impacted various industries, with ...

May 2022 Core Update — May 25, 2022

Google's May 2022 Core Update, released on May 25, 2022, is focused on improving the quality and relevance of search engine results. The update has impacted various industries, with some websites experiencing significant changes in their rankings.One of the key areas of focus for the May 2022 Core Update is ...

Page Experience Update (Desktop) — February 22, 2022

Google's Page Experience Update (Desktop) was released on February 22, 2022, and is focused on improving the user experience of search engine results. The update is designed to reward websites that provide a positive user experience, with fast loading times, easy navigation, and relevant content, while penalising those that engage ...

November 2021 Core Update — November 17, 2021

Google's November 2021 Core Update was released on November 17, 2021, and has impacted various industries, with some websites experiencing significant changes in their rankings. The update is designed to improve the relevance and quality of search engine results, with a focus on understanding the context and meaning behind search ...

November 2021 Spam Update — November 3, 2021

Google's November 2021 Spam Update is designed to combat spammy and low-quality content in search engine results. The update is focused on identifying and penalising websites that engage in manipulative practices, such as keyword stuffing, link schemes, and cloaking.One of the key areas of focus for the update is identifying ...
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Google to sunset Expanded Text Ads 2022

This is seen as Google's way of pushing automation through their ad products. Beginning in July 2022, advertisers will no longer be able to create new ETAs or edit existing ETAs in Google Ads according to an announcement by Sylvanus Bent, Product Manager, Google Ads . “Your existing expanded text ads will ...
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Google now limits one ClaimReview element per page

Google has updated its technical guidelines for Fact Check structured data saying that a page must only have one ClaimReview element and that multiple fact checks per page is no longer allowed. Need help? Want to know more about successful digital marketing? Thule Media have been creating successful digital marketing campaigns and website ...

July 2021 Link Spam Update

Google released the July 2021 Link Spam Update on July 28, 2021, which aims to further improve the search engine's ability to identify and penalise websites that engage in link spamming. Link spamming refers to the practice of artificially increasing the number of links pointing to a website in an ...

July 2021 Core Update — July 1, 2021

Google's July 2021 Core Update was released on July 1, 2021, and is focused on improving the relevance and quality of search engine results. The update aims to provide users with more accurate and informative search results, with a focus on understanding the intent behind search queries.One of the key ...

Spam Updates — June 23, 2021

On June 23, 2021, Google announced two new spam-fighting updates to its search algorithm. The first update targets spammy websites that use scraped content, keyword stuffing, and other black hat techniques to manipulate search engine rankings. The second update targets spammy behaviour by website owners, such as engaging in link ...
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