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On May 4, 2020, Google released its latest core algorithm update, which aimed to improve the relevance and quality of search engine results. The update focused on understanding the intent behind search queries and providing users with more accurate and informative search results.Website owners noticed significant changes in their search ...

Google announced that URLs in Featured Snippets would no longer be appearing as traditional organic results, in line with Google's philosophy that a Featured Snippet is a promoted organic result. This had significant implications for rank-tracking and organic CTR.At a glance, you can see which keywords displayed a featured snippet.Read ...

Google rolled another core update, with MozCast showing heavy flux across three days and a high temperature of 97°F, in line with the previous three core updates (but smaller than the August 2018 "Medic" core update).While not all named updates are measurable, all of the recent core updates have generated ...

On January 13, 2020, Google released its January 2020 Core Update, which aimed to improve the relevance and quality of search engine results. The update focused on understanding the intent behind search queries and providing users with more accurate and informative search results.Website owners noticed significant changes in their search ...

Google confirmed that the BERT natural language processing algorithm was rolling out internationally, in 70 languages. This announcement came after speculation from the SEO community, and the exact timing of the roll-out is unclear.Here are some additional resources to help you understand BERT’s significance and why you can’t optimize for ...

On December 9, 2019, Google announced the international rollout of its latest algorithm update, Bidirectional Encoder Representations from Transformers (BERT), which aims to improve the natural language processing capabilities of Google's search engine.BERT is designed to better understand the context and meaning behind search queries, allowing Google to provide more ...

Google upgraded their algorithm and underlying hardware to support the BERT natural language processing (NLP) model. BERT helps Google better interpret natural language searches and understand context.What actually is BERT, how does it work, and why does it matter to our work as SEOs?Read more: https://moz.com/blog/what-is-bert

Google rolled out another core update. The update measured at 97°F on MozCast (fairly high, but not historically high) and seemed to impact sites affected by previous core updates. Google did not provide many details.Whenever Google updates its search ranking algorithms it means that your site can do better or ...

On September 24, 2019, Google released its September 2019 Core Update, which aimed to improve the relevance and quality of search engine results. The update focused on understanding the intent behind search queries and providing users with more accurate and informative search results.Website owners noticed significant changes in their search ...

Google pre-announced a "site diversity" update, claiming it would improve situations where sites had more than two organic listings. Moz data showed that, while the update did marginally improve SERPs with 3-5 duplicate sites on page one, the impact was relatively small.There are a lot of ways to measure site ...