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Common SEO Mistakes To Avoid

Looking for help with your digital marketing and SEO campaign? Is your campaign not performing as desired? Need help?

Common SEO Mistakes

Find a selection of common SEO mistakes to avoid below:

  • Not knowing your audience
  • Not having an SEO plan or roadmap
  • Lack of keyword targeting (i.e. not completing/applying keyword research)
  • Ignoring your Google My Business (Google Maps) listing
  • Overlooking page titles & meta descriptions
  • Not completing regular website audits
  • Not completing competitor analysis
  • Poor website migration (when redesigning a website)
  • Embedding key text in images rather than on a webpage
  • Creating the wrong type of content
  • Not adding quality content
  • Treating digital marketing and SEO as a one off task (should be an ongoing project/investment)
  • Cramming too many keywords in to content

Need help? Want to know more about successful digital marketing?

Thule Media have been creating successful digital marketing campaigns, SEO campaigns and website development for clients based across the UK for over 20 years, if you need expert advice/consultancy or have an existing project you would like to take to the next level, simply call: 01257 368114, email: or fill in our contact form.



Our philosophy is to provide data led, forward thinking, cost effective digital marketing services in the form of website design, website development, bespoke software development, search engine optimisation, data management, social media advertising, pay per click management and conversion rate optimisation.

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