Google’s December 2020 Core Update was released on December 3, 2020, and is focused on improving the relevance and quality of search engine results. The update aims to provide users with more accurate and informative search results, with a particular focus on understanding the intent behind search queries.
One of the key areas of focus for the update is improving the search engine’s understanding of the context and meaning behind search queries. This means that Google is now placing more emphasis on the intent behind search queries, rather than just the keywords used. Websites that provide content that is relevant and useful to their target audience are likely to see an improvement in their rankings.
Another focus area of the update is improving the user experience of search engine results. Google is now placing more emphasis on factors such as page speed, mobile-friendliness, and ease of navigation. Websites that provide a positive user experience are likely to see an improvement in their rankings.
Conclusion
Overall, the December 2020 Core Update serves as a reminder that search engine optimisation should focus on providing high-quality, relevant content that meets the needs of users, as well as providing a positive user experience. By doing so, website owners can improve their search engine rankings and drive more traffic to their website.
Want to know information about Google updates? Have you lost traffic following a Google update? Need specialist advice regarding digital marketing or SEO? Or are you looking for web development services? Contact our team at Thule Media.
