Do you have quality website content?
You may have heard the online marketing (SEO) term ‘content is king’, but to what extent is content king? There are many non-content related SEO ranking factors and SEO influencers that need to be addressed along with good quality content.
This topic of quality content is always heavily debated and if you ask various SEOs what “quality content” is you’ll receive a lot of varied and opinionated answers. Quality is subjective, and each person views it differently.
In our opinion whilst content may not be king, it is most certainly KEY to any successful SEO campaign and something we strongly recommend to our clients.
Basic content principles (Google Guidelines)
Users are #1
Make pages primarily for users, not for search engines
Do not deceive
Don’t deceive your users
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
Be unique (Add value)
Think about what makes your website unique, valuable or engaging. Make your website stand out from others in your field.
Create Valuable Content (Google Guidelines)
Useful and informative content
If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events.
More valuable and useful than other sites
If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training.
Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.
Your site’s content should be unique, specific and high-quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.
Bring color and life to your site by adding images of your products, your team or yourself. Make sure visitors are not distracted by spelling, stylistic and factual errors. An excessive number of ads can also be distracting for visitors. Engage visitors by interacting with them through regular updates, comment boxes or social media widgets.
Avoid the following
If you choose to use any of the techniques (listed below), your website could under perform or even be penalised by Google (Google Panda) for breaching its guidelines.
- Automatically generated content
- Participating in link schemes
- Creating pages with little or no original content
- Hidden text or links
- Doorway pages
- Scraped content
- Loading pages with irrelevant keywords
- Creating pages with malicious behavior, such as phishing or installing viruses, trojans or other badware
We hope you find this news article helpful, this article was written with the help of our Search Engine Optimisation team.