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Do you have quality website content?

Do you have quality website content?

You may have heard the online marketing (SEO) term ‘content is king’, but to what extent is content king? There are many non-content related SEO ranking factors and SEO influencers that need to be addressed along with good quality content.

This topic of quality content is always heavily debated and if you ask various SEOs what “quality content” is you’ll receive a lot of varied and opinionated answers. Quality is subjective, and each person views it differently.

In our opinion whilst content may not be king, it is most certainly KEY to any successful SEO campaign and something we strongly recommend to our clients.

Basic content principles (Google Guidelines)

Users are #1

Make pages primarily for users, not for search engines

Do not deceive

Don’t deceive your users

Avoid Tricks

Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”

Be unique (Add value)

Think about what makes your website unique, valuable or engaging. Make your website stand out from others in your field.

Create Valuable Content (Google Guidelines)

Useful and informative content

If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events.

More valuable and useful than other sites

If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training.


Show your site’s credibility by using original research, citations, links, reviews and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.


Your site’s content should be unique, specific and high-quality. It should not be mass-produced or outsourced on a large number of other sites. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.


Bring color and life to your site by adding images of your products, your team or yourself. Make sure visitors are not distracted by spelling, stylistic and factual errors. An excessive number of ads can also be distracting for visitors. Engage visitors by interacting with them through regular updates, comment boxes or social media widgets.

Avoid the following

If you choose to use any of the techniques (listed below), your website could under perform or even be penalised by Google (Google Panda) for breaching its guidelines.

  • Automatically generated content
  • Participating in link schemes
  • Creating pages with little or no original content
  • Cloaking
  • Hidden text or links
  • Doorway pages
  • Scraped content
  • Loading pages with irrelevant keywords
  • Creating pages with malicious behavior, such as phishing or installing viruses, trojans or other badware


This article was written using the following sources, for more information about creating high quality content, content optimisation and/or SEO services then contact us or use the links below:

We hope you find this news article helpful, this article was written with the help of our Search Engine Optimisation team.


Our philosophy is to provide data led, forward thinking, cost effective digital marketing services in the form of website design, website development, bespoke software development, search engine optimisation, data management, social media advertising, pay per click management and conversion rate optimisation.

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