Google’s Page Experience Update (Desktop) was released on February 22, 2022, and is focused on improving the user experience of search engine results. The update is designed to reward websites that provide a positive user experience, with fast loading times, easy navigation, and relevant content, while penalising those that engage in spammy or low-quality practices.
The Page Experience Update is part of Google’s ongoing efforts to improve the relevance and quality of search engine results. Website owners should focus on providing high-quality, informative content that meets the needs of their users, as well as providing a positive user experience. This includes optimising for page speed, mobile-friendliness, and ease of navigation.
Google has also introduced a new ranking factor called Core Web Vitals, which measures website performance in terms of loading speed, interactivity, and visual stability. Website owners should focus on optimising for these factors to improve their search engine rankings.
Conclusion
Overall, the Page Experience Update serves as a reminder that user experience is a crucial factor in search engine optimisation. Website owners should focus on providing a positive user experience, with fast loading times, easy navigation, and relevant content, to improve their search engine rankings and drive more traffic to their website.
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