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Recent News


Google Passage Indexing US/English

Google rolled out so-called "passage indexing" (which is probably closer to passage ranking) for US/English queries. While we measured two days of moderate rankings flux, it was unclear exactly how the update impacted SERPs. Google initially estimated this update would impact 7% of queries. If your rankings changed in the past ...

JDF Joinery Website Launch

We are excited to announce the launch of the new JDF Joinery website. Lancashire based joinery business with over 25 years experience in delivering high quality joinery services at an affordable rate. The services they provide range from fixing a squeaky floorboard or repairing a door to full kitchen design and ...

ConfettiRain Bridal Website Launch

We are excited to announce the launch of the new ConfettiRain Bridal website. ConfettiRain Bridal is a spacious store based in the heart of Bispham, Blackpool. The store was previously a bank and still has many of its features including a large vault. They have a large selection of gowns from ...

Google December 2020 Core Update

Google announced a Core Update that appeared to roll out quickly, with the bulk of the impact hitting on December 3rd. MozCast hit 112°F, on par with the March 2020 Core Update and August 2018 "Medic" Update. Some sites reported reversals a few days later, but this seems to have ...

Jean Rigby Opticians Website Launch

We are excited to announce the launch of the new Jean Rigby Opticians website: At Jean Rigby Opticians in Lancashire they aspire to provide their patients with the best healthcare, advice and the most suitable eyewear for all their visual needs. They aim to deliver a professional, friendly service and their ...

Google Indexing Bug, Pt. 2

Google claimed that the bulk of the indexing and canonicalization bug(s) had been fixed by around October 14th. MozCast measured a drop in indexed pages and a temperature of 104°F around October 12th, with temperatures in the 90s lasting for a few days after. Is Google still working on the fix? Read ...

Google Indexing Bug, Pt. 1

Google confirmed an indexing and canonicalization bug starting in early September. MozCast measured temperatures of 99°F on September 29th and 30th, and detected dips in indexed pages on September 23rd and 29th. Last week we saw some signs of a Google search ranking update Read more:

D-MAC Services Scotland Website Launch

We are excited to announce the launch of the new D-MAC Services Scotland website: Domestic and Commercial Gas Safe Certified plumbing company specialising in bathroom and boiler installations throughout Scotland. In addition, they offer boiler repairs and maintenance and general plumbing installations and repairs.

Local Homecare Website Launch

We are excited to announce the launch of the new Local Homecare website: Local Homecare (Leeds and Elland) are a very flexible local home care organisation. They love friendly environments. Each person requiring care is different. Working closely with each individual ensures they make person-centred care plans, maintain privacy and ...

Google Glitch

SEOs reported massive ranking changes for a few hours on August 10, which then seemed to disappear. Google later confirmed a glitch in their indexing systems. MozCast registered 97°F the following day (August 11), but it's unclear if this event was related. If you see massive Google organic search traffic changes ...

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