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Recent News


Google January 2020 Update

Google rolled another core update, with MozCast showing heavy flux across three days and a high temperature of 97°F, in line with the previous three core updates (but smaller than the August 2018 "Medic" core update). While not all named updates are measurable, all of the recent core updates have generated ...

Google International BERT Roll Out

Google confirmed that the BERT natural language processing algorithm was rolling out internationally, in 70 languages. This announcement came after speculation from the SEO community, and the exact timing of the roll-out is unclear. Here are some additional resources to help you understand BERT’s significance and why you can’t optimize for ...

Google Bert Update

Google upgraded their algorithm and underlying hardware to support the BERT natural language processing (NLP) model. BERT helps Google better interpret natural language searches and understand context. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Read more:

Google September 2019 Core Update

Google rolled out another core update. The update measured at 97°F on MozCast (fairly high, but not historically high) and seemed to impact sites affected by previous core updates. Google did not provide many details. Whenever Google updates its search ranking algorithms it means that your site can do better or ...

Google Site Diversity Update

Google pre-announced a "site diversity" update, claiming it would improve situations where sites had more than two organic listings. Moz data showed that, while the update did marginally improve SERPs with 3-5 duplicate sites on page one, the impact was relatively small. There are a lot of ways to measure site ...

Google June 2019 Core Update

Google pre-announced a "core" update, but with limited details. Sites impacted in previous core updates seem to have been affected, in some cases, and some major UK publishers reported heavy losses. On average, the impact was smaller than the August "Medic" update, as measured by MozCast. We want to share some ...

Google Indexing Bugs

Two days in a row, Google confirmed indexing bugs. The first bug reportedly was preventing new content from being properly indexed. MozCast confirmed unusually high SERP flux from May 23-25 (peaking on the 23rd), but it's unclear if this was directly related to the bugs. Danny Sullivan from Google told us ...

Google Deindexing Bug

Google confirmed a bug that dropped pages from the search index around the weekend of April 5th. Moz data suggested drops on April 5th and 7th, with about 4% of stable URLs falling off of page one. Most sites recovered soon after. Google dropped pages inadvertently from its search index due ...

Google released a broad core search algorithm

A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted. Google on Wednesday confirmed that it released a broad core search ranking algorithm update this week. If your rankings did change recently, it ...

Chrome Security Warnings

Google Chrome starts telling users HTTP sites are not secure. This month, Chrome, Google’s popular browser, will start marking HTTP sites as not secure. On July 24, 2018, Chrome will mark all plain HTTP sites as “not secure.” Google has given webmasters and publishers six months’ notice of this upcoming change. Instead ...

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