Recent News

On December 9, 2019, Google announced the international rollout of its latest algorithm update, Bidirectional Encoder Representations from Transformers (BERT), which aims to improve the natural language processing capabilities of Google's search engine.BERT is designed to better understand the context and meaning behind search queries, allowing Google to provide more ...

Google upgraded their algorithm and underlying hardware to support the BERT natural language processing (NLP) model. BERT helps Google better interpret natural language searches and understand context.What actually is BERT, how does it work, and why does it matter to our work as SEOs?Read more: https://moz.com/blog/what-is-bert

Google rolled out another core update. The update measured at 97°F on MozCast (fairly high, but not historically high) and seemed to impact sites affected by previous core updates. Google did not provide many details.Whenever Google updates its search ranking algorithms it means that your site can do better or ...

On September 24, 2019, Google released its September 2019 Core Update, which aimed to improve the relevance and quality of search engine results. The update focused on understanding the intent behind search queries and providing users with more accurate and informative search results.Website owners noticed significant changes in their search ...

Google pre-announced a "site diversity" update, claiming it would improve situations where sites had more than two organic listings. Moz data showed that, while the update did marginally improve SERPs with 3-5 duplicate sites on page one, the impact was relatively small.There are a lot of ways to measure site ...

Google pre-announced a "core" update, but with limited details. Sites impacted in previous core updates seem to have been affected, in some cases, and some major UK publishers reported heavy losses. On average, the impact was smaller than the August "Medic" update, as measured by MozCast.We want to share some ...

On June 3, 2019, Google released its June 2019 Core Update, which aimed to improve the relevance and quality of search engine results. The update focused on understanding the intent behind search queries and providing users with more accurate and informative search results.Website owners noticed significant changes in their search ...

Two days in a row, Google confirmed indexing bugs. The first bug reportedly was preventing new content from being properly indexed. MozCast confirmed unusually high SERP flux from May 23-25 (peaking on the 23rd), but it's unclear if this was directly related to the bugs.Danny Sullivan from Google told us ...

Google confirmed a bug that dropped pages from the search index around the weekend of April 5th. Moz data suggested drops on April 5th and 7th, with about 4% of stable URLs falling off of page one. Most sites recovered soon after.Google dropped pages inadvertently from its search index due ...

A rare Google confirmation came related to a Google search algorithm update this week. Google restated previous advice that there is no fix if your site was negatively impacted.Google on Wednesday confirmed that it released a broad core search ranking algorithm update this week.If your rankings did change recently, it ...