On June 23, 2021, Google announced two new spam-fighting updates to its search algorithm. The first update targets spammy websites that use scraped content, keyword stuffing, and other black hat techniques to manipulate search engine rankings. The second update targets spammy behaviour by website owners, such as engaging in link schemes or using misleading structured data markup.
The updates aim to provide users with more accurate and relevant search results by penalising websites that engage in manipulative tactics. Google is now placing more emphasis on natural language processing and understanding the intent behind search queries, which means that websites that provide high-quality, informative content are likely to see an improvement in their rankings.
Website owners should focus on providing value to their users, with high-quality content and relevant links, while avoiding spammy or manipulative tactics that are likely to be penalised by Google. By doing so, they can improve their search engine rankings and drive more traffic to their website.
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