Regional Provider of Boiler Installations Across London
Boiler Breakdowns was established to provide the people of London with affordable plumbing, heating and boiler services with no compromise on quality.
Whatever plumbing or heating work you need, the Boiler Breakdowns plumbers can help! They are local, fully accredited and very experienced.
As the name suggests (Boiler Breakdowns) they are experts in all aspects of boiler repairs, boiler maintenance, new boilers and boiler installations, however they also provide both routine and emergency plumbing services to residents and businesses across London.
Brief & Idea
The initial brief was to redevelop the Boiler Breakdowns website and implement a new digital marketing strategy. The new development would ensure the website is user friendly, optimised and coverts potential leads.
The website was based on a bespoke content management system (ThuleCMS) which included bespoke features such as; advanced content management, telephone management and review management.
The focus of the project and campaign was based around multi-location (London based) lead generation utilising both organic and paid (PPC) sources.
Result
The result… a very successful website and digital marketing strategy that has seen significant improvements (year on year) in organic leads, Google Ads leads and social media leads.
The digital marketing campaign and website has evolved over the last 8 years, delivering sustainable growth for both the business and campaign.
Since the campaign launch the website has gone from strength to strength in terms of overall digital presence, organic traffic, overall traffic and overall conversions.
Success
Notable increase in traffic over 8 years
