Fashion Training Consultancy & Franchise
In business you only have one chance to make a first impression – make sure it’s the right one. Talk to the international leader in professional image advice.
Colour Me Beautiful is recognised as the international leader in the colour, image and styling industry. Their fully trained consultants have been changing the lives of both men and women in Europe, Africa and The Middle East for over three decades.
They are dedicated in helping people of all ages, backgrounds and budgets make the most of themselves – whether it be a make-up session, full image consultation or a shopping trip, you can be assured that their consultants will help you discover ‘a new you’.
Brief & Idea
The initial brief was to rebuild and redevelop the Colour Me Beautiful website with focus on functionality and optimisation. The new development would ensure the website is more user friendly, improve conversion and be fully optimised.
The website design had to align and integrate with the bespoke content management system (CMS) as well as be mobile friendly (responsive website design) and feature a bespoke consultant directory. A full overhaul on the onsite SEO was carried out as part of the redevelopment.
The new website and bespoke CMS represents our clients ambition to not only compete but dominate the image consultant industry across the UK.
Result
The result… a new website based on a bespoke CMS that featured a new design, mobile friendly layout, consultant directory and page editor.
The project also involved content migration, bespoke development, content refinement, content optimisation and website restructure.
Since launch the website has been very successful in terms of improved rankings and increased traffic.
