Installer of Windows & Doors Across London
Crystal was started in 1995 to offer a fair, honest and decent service to customers wanting replacement windows and doors.
From small beginnings in Rainham Essex, the company and its new approach to business and customer service began to thrive and expansion was brisk. After many years of dedication and hard work, Crystal has become one of the longest standing and most trusted Home Improvement brands in the South East of England.
Brief & Idea
The brief was to create and implement a multi-location based digital marketing strategy. The aim was to improve the websites overall digital presence, search engine rankings, website traffic and increase leads.
The focus of the project and campaign was based around multi-location (across London) lead generation utilising both organic and paid (PPC) sources.
Result
The result… a clear digital marketing strategy that included a multi-location campaign delivering an increase in leads across London.
During this period the digital marketing campaign was successful, rankings, traffic, leads and conversions increased since the campaign implementation.
The project also involved copywriting, onsite optimisation, offsite optimisation, conversion rate optimisation and Google Ads (PPC) consultancy.
Along with conversions the overall digital presence of the website has improved.
Success
Notable increase in traffic over 18 months
