Regional Manufacturer & Installer of Kitchens, Bedrooms & Bathrooms
DM Design Bedrooms Ltd are one of Scotland’s and the North of England’s leading providers of new kitchens, bedrooms and bathrooms, DM Design is tremendously proud to deliver high-quality designs to their customers throughout the UK. They’ve completed over 100,000 room transformations in over 30 years and are experts in interior design.
For DM Design quality is paramount, which is why they only use high-quality products and brands. Their commitment to quality is reflected by the fact that they are a member of the Furniture Industry Research Association (FIRA).
Brief & Idea
The brief was to rebuild and redevelop the DM Design website with focus on functionality, conversion and optimisation. The new development would ensure the website is more user friendly with improved conversion and optimisation.
The website design had to align and integrate with the HubSpot CRM as well as be mobile friendly (responsive website design) and have a product range management feature. A full overhaul on the onsite SEO was carried out as part of the redevelopment.
Result
The result… a new WordPress based website that featured a new design, mobile friendly layout and visual page builder.
The project involved content migration, content refinement, website restructure, Hubspot integration and onsite optimisation.
The project was very successful in terms of initial penalty recovery (2018 – 2019), improved rankings, increased traffic and increase sales/leads.
Success
Notable traffic improvement over 12 months
