Manufacturer of Specialist Downhill Mountain Bikes
Empire Cycles are a small dedicated high-end manufacturer of MTB frames and complete bikes. All Empire frame and parts are designed, manufactured, and assembled in the UK. Building some of the world’s best trail, enduro and DH bikes right here in the UK.
Empire Cycles – creators of the award winning AP-1 Downhill Bike and now the All New – All Terrain MX6-EVO. Designed, Tested & Manufactured in the UK.
Brief & Idea
The brief was to create an ecommerce website with a stunning design, development and bespoke bike builder functionality. It was essential that the website was responsive (mobile friendly), appealing in design and contained specific bespoke functions (bike builder features).
The new website development was commissioned to allow users to purchase Empire Cycles bikes with bespoke add ons.
Result
The new ecommerce website delivered an improvement in rankings, traffic, customer engagement and orders. The project involved website ecommerce redevelopment (based on J-Shop ecommerce software), deployment of new content and images, with onsite optimisation and offsite optimisation.
The redevelopment and the ongoing SEO support led to a clear increase in enquiries generated directly from the website.
