Local Chain of Opticians & Eyecare Specialists
At Jean Rigby Opticians they aspire to provide their patients with the best healthcare, advice and the most suitable eyewear for all their visual needs.
They aim to deliver a professional, friendly service and their main focus is to offer personalised care for each individual. They feel it’s important to know their patients, building a relationship year after year, so that many generations of families can return each year to visit.
Their business has grown as a result of personal recommendations from many happy patients telling their friends, family and colleagues.
Brief & Idea
The brief was to design, develop and implement a new website design based on a WordPress CMS that is responsive (mobile friendly), appealing in design and optimised in terms of usability.
The new website design was commissioned to bring the website up to date in comparison to the current market. Being easy to edit, mobile friendly and have a fully responsive design was a must have as part of the brief.
Result
The result… a new WordPress website that features a new design that is responsive (mobile friendly) with clear CTA.
The project involved content refinement and website restructure.
Since the website has launched, it has been a success in terms of improved rankings, traffic and leads/enquiries.
