Regional Installer of Windows, Doors & Conservatories
Lancashire Double Glazing is today one of, or if not the largest home improvement companies, with over 1 million frames manufactured and installed to over 225,000 customers.
With 225,000 guarantees issued it’s no exaggeration to say that they are probably a household name across the north west with the popularity of our windows, doors, porches and conservatories.
Brief & Idea
The brief was to design, develop and implement a new website design based on a WordPress CMS that is responsive (mobile friendly), appealing in design and optimised in terms of usability and search engine optimisation.
The new website design was commissioned to bring the website up to date in comparison to the current market. Being optimised, easy to edit, mobile friendly and have a fully responsive design was a must have as part of the brief.
The result… a fully upgraded WordPress website and a clear digital marketing strategy.
Over the last few years the digital marketing campaign has been highly successful, conversions increased significantly since the website launch.
Through the redevelopment we also improved the overall functionality, security and usability of the website.
Along with conversions the overall digital presence of the website has improved in terms of organic rankings, organic traffic and overall traffic.
As part of the digital marketing strategy we have also created and managed very successful ad campaigns for Google Ads and Facebook.
Consistent increase in traffic over 3 years