Local Retailer of Fishing Tackle & Sports Trophies
Millington’s Fishing Tackle operating from 32 Steeley Lane Chorley, is a local shop offering Fishing Tackle and Accessories to customers throughout Chorley & Lancashire. Set-up in the early 80’s they have many years experience in the Fishing Tackle industry.
The shop is bursting at the seams with quality tackle at competitive prices from major manufacturers such as Preston Innovations, Korda, ESP, Korum, Drennan, Guru, Nash, Mainline, Sonubait, Sensas, Bait-Tech, Middy and many more. The superb selection of tackle and accessories that they supply are just right for the keen angler.
Brief & Idea
The brief was to design and develop a new website design based on a WordPress CMS that is responsive (mobile friendly), appealing in design and optimised in terms of usability and search engine optimisation.
The new website design was commissioned to bring the website up to date in comparison to the current market. Being informative, optimised, easy to edit and having a fully responsive design was a must have as part of the brief.
Result
The result… a new WordPress based website that featuring a new design, mobile friendly layout and visual page builder.
The project included content migration, content refinement and website restructure.
Since the website launch the website has been a success in terms of rankings, traffic and leads/enquiries.
Success
Considerable improvement in rankings over 2 years
