Regional Installer of Windows, Doors & Conservatories
Park Lane Windows Ltd is a family run business that has been supplying and installing windows, doors, conservatories and roofline products in Northamptonshire and the surrounding areas since the 1980s.
Over this time they have built a reputation for quality products, efficient installations and customer service. Being well established within the home improvement industry means that you will benefit from our wealth of skill, expertise and resources to design windows, doors and conservatories specifically to compliment the character of your home.
Brief & Idea
The brief was to create and implement a digital marketing strategy for the Park Lane Windows Ltd website. The aim was to improve the websites overall digital presence, search engine rankings, website traffic and increase leads.
The focus of the project and campaign was based around multi-location lead generation utilising both organic and paid (PPC) sources.
The result… applied a clear digital marketing strategy to an existing third-party CMS based website, which included a variety traffic generation sources including organic traffic, Google Ads and social media.
The campaign also included website restructure, a multi-location strategy and optimisation.
Since the campaign launch the website has improved in terms of organic traffic, overall traffic and overall conversions.
Notable increase in traffic over 2 years