Jeans & Underwear
Schultz designer jeans and underwear. Offering a full range of exclusive designer mens and womens jeans, featuring the revolutionary Schultz jeans strap.
The jeans all feature the exclusive and unique Schultz Jeans Strap (patent pending). Schultz jeans are designed to be worn fashionably low on the hips to show off the waistband of your underwear. Schultz designer mens and womens jeans allow you to go one step further – they can even be worn with the fly fully open, and your jeans will not fall down.
Brief & Idea
The brief was to create a new ecommerce based website and a supporting digital marketing strategy.
The plan was to create an ecommerce shop based on J-Shop ecommerce software and configured with our own ThuleCMS. The design was to be engaging, feature clear CTA, with a optimised structure and content.
The aim was to initially create brand awareness, then use the website to drive sales through organic (Google) traffic.
Result
The result… a J-shop based ecommerce website that featured a new design, clear CTA and product management.
The project also involved onsite optimisation, content migration, content refinement and website restructure.
Following website redevelopment and ongoing digital marketing support the website went from strength to strength in terms of increased rankings, traffic and sales.
Success
Considerable improvement in rankings over 2 years
