Regional Installer of Windows, Doors & Conservatories in NI
Total Home is part of the UCS Design Group. They are a leading manufacturer and installer of Windows, Doors, Conservatories, Sunrooms, Roofline and other various home improvements.
They are based in Belfast, with large facilities which incorporate a manufacturing division, offices and showrooms displaying all our various home improvement products, from their conservatory village, to showcasing their aluminium windows and doors along with their composite door range.
Brief & Idea
The brief was to create and implement a digital marketing strategy. The aim was to improve the websites overall digital presence, search engine rankings, website traffic and increase leads.
The focus of the project and campaign was based around multi-location (across Northern Ireland) lead generation utilising both organic and paid (PPC) sources.
Result
The result… applied a clear digital marketing strategy to an existing WordPress based website, which included a variety traffic generation sources including organic traffic, Google Ads and social media.
The campaign also included website restructure, a multi-location strategy and optimisation.
Since the campaign launch the website has improved in terms of organic traffic, overall traffic and overall conversions.
Success
Notable increase in traffic over 3 years
