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Regional Installer of Windows, Doors & Conservatories in NI

Total Home is part of the UCS Design Group. They are a leading manufacturer and installer of Windows, Doors, Conservatories, Sunrooms, Roofline and other various home improvements.

They are based in Belfast, with large facilities which incorporate a manufacturing division, offices and showrooms displaying all our various home improvement products, from their conservatory village, to showcasing their aluminium windows and doors along with their composite door range.

Total Home Improvements (NI) Ltd
Wordpress, Digital Marketing, Search Engine Optimisation, Consultancy
Project Link:

Brief & Idea

The brief was to create and implement a digital marketing strategy. The aim was to improve the websites overall digital presence, search engine rankings, website traffic and increase leads.

The focus of the project and campaign was based around multi-location (across Northern Ireland) lead generation utilising both organic and paid (PPC) sources.



The result… applied a clear digital marketing strategy to an existing WordPress based websitewhich included a variety traffic generation sources including organic traffic, Google Ads and social media.

The campaign also included website restructure, a multi-location strategy and optimisation.

Since the campaign launch the website has improved in terms of organic traffic, overall traffic and overall conversions.


Notable increase in traffic over 3 years

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