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Conversion Rate Optimisation

Lure More Customers, More Conversions & More Sales

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Conversion Rate Optimisation

Thule Media can help improve the rate conversion at each point in your websites customer journey process, which can lead to an overall increase in sales and/or enquiries. The more conventional Conversion Rate Optimisation services involve comparing 1 or 2 elements against each other (known as A/B testing) over a period of time. At Thule Media we take Conversion Rate Optimisation (CRO) to the next level, we not only test A and B, we test C, D, E, F, G and so on. These results can sometimes be achieved very quickly – producing a sustainable increase in leads. Thule Media have the expertise and can help you improve your website conversion rates which will lead to an increase in your profitability.

Convert Customers

Unlike most in the industry, our background is primarily based on programming, mathematics and statistical analysis. This means we have a systematic and mathematical approach when it comes to analysing traffic, audiences, customer journeys and call to action elements. We hypothesize, set out a strategy, test (using our own sophisticated technology) and then rebuild based on our results and findings. Please note that our Conversion Rate Optimisation methods go far beyond the typical A/B testing. We use a variation of statistical analysis methods including multivariate testing and taguchi testing.

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Conversion Rate Optimisation

Improving conversion rates at each point in your websites customer journey process can yield a dramatic overall increase in leads. Conventional Conversion Rate Optimisation involves comparing 1 or 2 elements against each other (known as A/B testing) over a period of time.

At Thule Media we take Conversion Rate Optimisation (CRO) up a gear, we not only test A and B, we test C, D, E, F, G and so on. These results can sometimes be achieved very quickly – producing a sustainable increase in leads. Thule Media have the expertise and can help you improve your website conversion rates which will lead to an increase in your profitability.

Benefits

  • Valuable customer insights

  • Valuable industry knowledge
  • Improved customer experience

  • Improved usability
  • Improved bounce rates

  • Improved time spent on site
  • Increased number of conversions

  • Increased number of enquiries
  • Increased number of sales

  • Increased profits
  • Improved ROI

Features

  • Reverse goal funnels

  • Split testing via Adwords
  • Split testing via email

  • Split testing via site
  • ROI analysis of PPC, CPC, CPM, CPA, CPSA
  • Multivariate testing

  • Special offer trials
  • Identify market gaps

  • Identify behavioural patterns
  • Usability optimisation

  • Demand forecasting
  • Trend monitoring

Supplied a well thought out strategy for social media advertising for the NHS Blackpool and North Lancashire. A Pleasure to work with, your ideas, responsiveness, delivery and final implementation made a real contribution to improving healthcare in Blackpool and North West Lancashire.

Geoffrey Burrow – Head of Business Support Blackpool Teaching Hospitals


Over the full period of Carl and the team’s support has delivered steady and significant growth in traffic as well as resulting enquiries at a mere fraction of the cost of conventional paid marketing methods.

Debbie Pettitt – Chief Executive, Marsden Rawsthorn Solicitors


Carl and his team offer a very hi-tech mathematical approach to online strategies and are capable of delivering the very complex in projects as well as the simple strategies for companies looking to make a small start in the digital world.

David Stott – Managing Director, Metcalfes Accountants


Why Us
Why Us

You do NOT have to be a 'Rocket Scientist' but it's always helpful to know one!

01.

Data led digital Marketing Specialists

A team of engineers, mathematicians, marketeers and programmers, with a wealth of experience in digital marketing, SEO and software development.

02.

Humble Surroundings & Cost Effective Solutions

Based in Chorley in the heart of Lancashire, with offices situated next to the Leeds & Liverpool canal. All our staff are local to Chorley and surrounding areas.

03.

20+ Years Of Digital Marketing Experience

Thule Media take real pride in the fact we have been providing successful digital marketing and software development services to clients across the UK for over 20+ years.

Contact Us

Want to find out how we can help you? Contact Thule Media today.

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